Work

Rebuilding Gainline Financial's website

Web & brand · Content strategy · Financial language · Compliance · IA · SEO

11Pages rebuilt

100%Compliant language

Redesigning Zoom App user settings

Platform content · Globalization · Accessibility · Localization · Governance · IA

150Settings audited

9M+Users impacted

Building a UX content pattern library

Content systems · Content Ops · Design system · Scalability · Platform consistency

66Reusable patterns

4Products impacted

Standardizing UI casing across a SaaS platform

Platform content · Content governance · String management · Design system · Documentation

12Products audited

25K+Strings updated

Building platform content standards

Content systems · Content Ops · Design system

71Guidelines

20Component guidelines

Designing naming and consent for AI features

Product content · Privacy · Compliance · Legal

1GA feature

60+Strings authored

Building a global feature naming framework

Product content · Localization · Language framework

GlobalValidation

MatrixNaming framework

Aligning platform language for accessibility

Platform content · Accessibility · Localization

6Terms aligned

4Products impacted

Launching Zoom's global virtual sales onboarding

Sales enablement · Program management · Live training · LMS · Content Ops

3.9/5Satisfaction score

2,000+New hires onboarded

Building sales prospecting workflows and content

Sales enablement · Training · Pipeline · Personas

OutreachBeta program

Case studiesAuthored