About

Hey, I'm Liz Martinez

I'm a content design leader who helps teams agree on what to say, build standards that actually get used, and ship language that still makes sense six months later.

My story

I'm currently at Skylight, working on civic tech: public health and government products where clear language isn't a nice-to-have. It's the whole point. It's the same systems-and-standards work I've always loved, just applied somewhere the words genuinely matter for people's lives.

That focus took shape at Zoom, where I led platform language and design system content across 12 products on a global platform, inside a 75-person design org. Much of it happened behind the scenes: naming, patterns, governance, the operating models that kept design, product, and engineering aligned. I coached and enabled 20 writers and designers across 8 teams, building frameworks that let distributed teams ship consistent language without needing me in every room.

I also spent time in sales enablement, building the content systems behind global onboarding. I welcomed over 2,000 people into Zoom during the pandemic, right as the company hit a hypergrowth wall its own processes couldn't keep up with. It's where I first saw how much a first impression, and the words inside it, actually carry.

Before any of that, I managed retail districts, running the operations side of the business while learning how customers really talk about products, and how fast trust breaks when the words don't match the experience.

Operational rigor and a sharp ear for language: that pairing is the real throughline of my career. Content isn't just the output for me. It's been the catalyst that makes everything else work.

Based in Grand Junction, Colorado.

Hover for rough draft

Background

Experience and education

2026–Present

Skylight Digital Consultants

  • Staff Content Designer Content strategy & systems for public health products
2025

Gainline Financial Planners

  • Freelance UX Writer Website, brand renewal, IA, Voice, and UX content redesign
2018–2025
2010–2018
2009

Colorado State University

BA Interior Design

How I operate

Working principles

Approach

  1. Drop the ego

    Let the work speak. Stay open to feedback.

  2. Lead with data

    Let evidence, not preference, guide decisions.

  3. Consider all humans

    Accessible content is respectful content.

Process

  1. Make it clear

    If it's unclear, it's not done.

  2. Cut the fluff

    Every word should earn its place.

  3. Keep the heart

    Write for people, not for applause.

Outcomes

  1. Build for scale

    Make content reusable with growth in mind.

  2. Measure the impact

    Track outcomes and share what you learn.

  3. Share the playbook

    Enable others to succeed.

Proof

Nice things colleagues said

Whether leading a project or jumping in to support others, Elizabeth always brought a design thinking mindset and a strong business lens to the table.
Caty Posch Content Design Manager
She can put complex, technical information into relatable terms. She structures content in ways that make sense for varying audiences, whether they are internal stakeholders, fellow designers, or customers.
Laura Sands Senior Content Designer
She not only crafted interface content that made our product easier to understand and use, but also brought a strategic lens to content decisions, always tying them back to user needs and product goals.
Tom Markworth Product Manager
Her professionalism and genuine passion for well-crafted language made her an invaluable partner on our DS team, and I highly recommend her for any content-focused role.
Chongchi Zhang Lead Design System Designer
Neon line art of Manny the French Bulldog

My house manager isManny, a 34-pound frenchie.

Neon line art of a sushi platter

Sushi is my love language.

Neon line art of interlocking puzzle pieces

Crosswords and puzzlesare my version of self care.

Neon line art of a matcha tea cup

Currently in a seriousmatcha and espresso era.

Neon line art of a golfer mid-swing

The fairway is my favoriteplace to be unreachable.

Job lead, coffee chat, or civic tech swap— I'd love to connect with you.

Let's talk
Scroll