I turn complexity into clarity,
clarity into content,
and content into impact.
Who I am
I’m Liz Martinez, a UX writer and content designer who helps turn complex experiences into clear, usable content. I partner with design systems teams, designers, product managers, and engineers to create language that reduces friction, systems that scale team effectiveness, and product experiences that meaningfully improve customers’ lives.
Track record
10M+
USERS
REACHED
100+
Stakeholders
Aligned
40+
products
shipped
5
Content SYSTEMS CREATED
2500+
Learners
enabled
Where I add value
Sales & platform fluency
that strengthens content decisions
I create content, messaging, and documentation that:
- Align product and sales language
- Balance user needs and business goals
- Support adoption without sales copy
Content strategy
that scales design
I design frameworks, systems, and standards that:
- Reduce complexity through patterns
- Enable designers to work independently
- Ensure consistency across platforms
Enablement & adoption
that turns systems into practice
I lead programs, workshops, and trainings that:
- Drive adoption of content systems
- Support teams through change
- Sustain standards over time
Approach
1
Clarity over cleverness
I see patterns early, name things others feel but can’t articulate, and I turn ambiguity into systems people can actually use.
2
Systems create feedom
I think globally, design frameworks others can extend, and care about longevity as much as launch.
3
Alignment beats acceleration
I choose roles, projects, and partners intentionally—and plan the work to stay focused, scoped, and sustainable.
4
Creativity and rigor can co-exist
I care deeply about language, design, and feeling and how they shape outcomes, adoption, and trust.
Recent work
Standardizing platform UI casing
12
Products
audited
25K +
strings
updated
Creating global platform
content standards
71
CONTENT
guidelines
66
UX
Patterns
Redesigning Zoom App user settings
150
Settings
audited
9M+
Users
Impacted
Designing content for AI features
1
GA feature
launched
60 +
strings
authored
Establishing platform language frameworks
6
terms
aligned
4
products
impacted
Taking global Zoom sales onboarding 100% virtual
2000+
employees
enabled
4.8/5
learner
score
Signature strengths
Navigator
When direction is
unclear
Connector
When teams are
misaligned
Synthesizer
When complexity
stalls progress
Distiller
When information
overwhelms
Reviver
When systems need
momentum
Nice things colleagues said
“
Whether leading a project or jumping in to support others, Elizabeth always brought a design thinking mindset and a strong business lens to the table.
Caty Posch
Content Design Manager
“
She can put complex, technical information into relatable terms. She structures content in ways that make sense for varying audiences, whether they are internal stakeholders, fellow designers, or customers.
Laura Sands
Senior Content Designer
“
She not only crafted interface content that made our product easier to understand and use, but also brought a strategic lens to content decisions, always tying them back to user needs and product goals.
Tom Markworth
Product Manager
“
Her professionalism and genuine passion for well-crafted language made her an invaluable partner on our DS team, and I highly recommend her for any content-focused role.
Chongchi Zhang
Lead Design System Designer
Let’s connnect
Good work starts with a good hello.