Liz Martinez

I turn complexity into clarity

Designing human-centered product language and scalable content systems for fast-growth design teams.

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Resume

Content Designer
UX Writer

10M+

Users
Reached

100+

Stakeholders
Aligned

40+

Products
Shipped

5

Content Systems
Created

2500+

Learners
Enabled

The short version

Who I am

I'm Liz Martinez, a UX writer and content designer who helps turn complex experiences into clear, usable content. I partner with design systems teams, designers, product managers, and engineers to create language that reduces friction, systems that scale team effectiveness, and product experiences that meaningfully improve customers' lives.

Where I add value

Three ways I help teams ship clearer product language at scale.
SelectTap a pillar to explore.

that strengthens content decisions

I create content, messaging, and documentation that:

Reflect real buyer journeys
Align product and sales language
Balance user needs and business goals
Support adoption without sales copy

that scales consistent design

I design frameworks, systems, and standards that:

Align teams around shared language
Reduce complexity through patterns
Enable designers to work independently
Ensure consistency across platforms

that boosts employee efficiency and speed

I lead programs, workshops, and trainings that:

Drive adoption of content systems
Accelerate onboarding and learning
Support teams through change
Sustain standards over time

Recent work highlights

Selected platform, product, and content systems work.

Platform content

View all work

Signature strengths

Distiller

When information overwhelms

Catalyst

When change needs momentum

Advocate

When teams need a voice

Connector

When teams need to come together

Navigator

When direction is unclear

Content strengths Leadership strengths

My working principles

How I work and what I stand for in every project.

Drop the ego

Let the work speak. Stay open to feedback.

Consider all humans

So everyone can find, understand, and act.

Lead with data

Let evidence, not preference, guide decisions.

Speak one voice

Consistent terms and tone that sound like one brand.

Make it clear

If it's unclear, it's not done.

Cut the fluff

Every word should earn its place.

Keep the heart

Language that connects beats language that impresses.

Build for scale

Reusable patterns and systems that grow with the product.

Measure the impact

Track outcomes and share what you learn.

Share the playbook

Enable others to succeed.

Nice things colleagues said

"Whether leading a project or jumping in to support others, Elizabeth always brought a design thinking mindset and a strong business lens to the table."

Caty Posch Content Design Principal Upstart

"She can put complex, technical information into relatable terms. She structures content in ways that make sense for varying audiences, whether they are internal stakeholders, fellow designers, or customers."

Laura Sands Senior Content Designer Booksy

"She not only crafted interface content that made our product easier to understand and use, but also brought a strategic lens to content decisions, always tying them back to user needs and product goals."

Tom Markworth Product Manager Zoom Communications

"Liz is a true consultant who helped us with brand refinement, UX, content development, and our visual identity to name a few...She was able to translate our non-design speak into a clear, actionable plan..."

Casey Wesson Senior Vice President Gainline Financial Partners

"Her professionalism and genuine passion for well-crafted language made her an invaluable partner on our DS team, and I highly recommend her for any content-focused role."

Chongchi Zhang Design Systems Lead Zoom Communications

clarity.

content.

strategy.

systems.

impact.

design.

What's next?

Let's make your product easier to understand.

From knotty flows to full content systems—tell me what you're building.

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