Liz Martinez

I turn complexity into clarity

Designing human-centered product language and scalable content systems for fast-growth design teams.

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Resume

Content Designer
and UX Writer

10M+

Users
Reached

100+

Stakeholders
Aligned

40+

Products
Shipped

5

Content Systems
Created

2500+

Learners
Enabled

The short version

Who I am

I'm Liz Martinez, a UX writer and content designer who helps turn complex experiences into clear, usable content. I partner with design systems teams, designers, product managers, and engineers to create language that reduces friction, systems that scale team effectiveness, and product experiences that meaningfully improve customers' lives.

Where I add value

Sales and platform fluency that strengthens content decisions

I create content, messaging, and documentation that:

Reflect real buyer journeys
Align product and sales language
Balance user needs and business goals
Support adoption without sales copy

Content strategy that scales design

I design frameworks, systems, and standards that:

Align teams around shared language
Reduce complexity through patterns
Enable designers to work independently
Ensure consistency across platforms

Enablement and adoption that turns systems into practice

I lead programs, workshops, and trainings that:

Drive adoption of content systems
Accelerate onboarding and learning
Support teams through change
Sustain standards over time

Ready to work together? Let's connect

Recent work highlights

Selected platform, product, and content systems work.

Platform content

View all work

My working principles

How I work and what I stand for in every project.

Drop the egoLet the work speak. Stay open to feedback.
Lead with dataLet evidence, not preference, guide decisions.
Clarity firstIf it's unclear, it's not done.
Cut the fluffEvery word should earn its place.
Keep the heartLanguage that connects beats language that impresses.
Consider all humansSo everyone can find, understand, and act.
Make it reusableBuild once, use everywhere.
Scale for impactDesign for systems, not just screens.
Share the playbookEnable others to succeed.
Lead by exampleModel the standards you expect. Show, don't just tell.

Signature strengths

Navigator

When direction is unclear

Connector

When teams need to come together

Advocate

When teams need a voice

Distiller

When information overwhelms

Catalyst

When change needs momentum

Nice things colleagues said

"Whether leading a project or jumping in to support others, Elizabeth always brought a design thinking mindset and a strong business lens to the table."

Caty Posch Content Design Manager

"She can put complex, technical information into relatable terms. She structures content in ways that make sense for varying audiences, whether they are internal stakeholders, fellow designers, or customers."

Laura Sands Senior Content Designer

"She not only crafted interface content that made our product easier to understand and use, but also brought a strategic lens to content decisions, always tying them back to user needs and product goals."

Tom Markworth Product Manager

"Her professionalism and genuine passion for well-crafted language made her an invaluable partner on our DS team, and I highly recommend her for any content-focused role."

Chongchi Zhang Design Systems Lead

clarity.

content.

strategy.

systems.

impact.

design.

Let's connect

Whether it's a job lead, a coffee chat, or a debate about Oxford commas — reach out.

Email me

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